The gradual digitization of the real estate sector

Most experts agree that Covid-19 is here to stay, and not only the virus, but also – and this is even more important – its effects on how we relate. We do not know with certainty whether the health consequences will be indefinite or for a limited time, but the impact it is already having on the work dynamics that companies have implemented, internal communication and service provision are already evident. While most direct sales outlets closed their doors with the declaration of a state of alarm, e-commerce not only remained afloat but experienced a rebound in sales, bordering on saturation on platforms such as Amazon, which had to temporarily restrict the sale of non-essential or health products in its catalog. Similarly, non-physical service providers have kept their digital doors open, with more or less success and demand. What has happened? During the quarantine, the services whose model respects the safety distance have prevailed.


The real estate sector is a segment that has experienced uneven digitization in recent years. Some agencies have opted for a digitally comprehensive scheme, with advanced platforms without geographical limitation and powerful search engines with endless filters to narrow the results according to our tastes. This model, although technologically advanced, generally lacks personal assistance, and it is the interested party who must carry out the searches and risk not buying or renting their ideal home.


On the other hand, the most traditional aspect was betting on the classic real estate. Agents who until recently turned to word of mouth to capture opportunities for their clients, and presented physical folders with rudimentary images and descriptions of the property. Although this model has a higher human presence than the previous model, in many cases it lacks qualified professionals and digital management tools.


There is a third aspect that has focused its attention on combining the provision of digital services with professional and close treatment, and with which we are committed at Villas Internacional. This hybrid model has been reinvented in some aspects to remain the same in others. Each client manifests different needs and circumstances, so this scheme allows flexibility of the characteristics of the service based on them. For example, at Villas Internacional we carry out the initial interviews both face-to-face and digitally, through videoconferencing platforms, and with the option of conducting them in different languages. The information collected in the interview will serve to carry out a correct preselection, in which the client does not need to travel to visit each candidate property, but we do it ourselves and we provide complete graphic and audiovisual material for a first contact. Once the final selection of properties has been made, the interested party can physically visit them through our Guided Tours. If any is to your liking and the operation proceeds, a large part of the subsequent procedures during the purchase-sale can also be managed electronically. At Villas Internacional we are used to providing digital services to our clients, especially those residing in other countries (Belgium, Holland, Norway, Germany, Sweden, France …), which is why we have successfully implemented this type of tool for years .



Although in all three categories there is a common objective: to provide the user with an ideal living space for their profile and needs, the means to achieve it are very different and can vary the degree of compliance to a greater or lesser extent. Contact us if you need advice and we will assist you without obligation by phone or videoconference, putting at your disposal personalized advice and digital resources to ensure that your operation is a success.


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